Digital marketing encompasses a wide range of services and strategies aimed at promoting products, services, or brands using digital channels. Here are some common services within the realm of digital marketing:

1. Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) for relevant keywords. This involves both on-page and off-page techniques to improve visibility and organic traffic.
2. Pay-Per-Click Advertising (PPC): Running paid advertisements on search engines like Google or social media platforms like Facebook, where advertisers pay a fee each time their ad is clicked. This includes platforms like Google Ads, Bing Ads, and social media advertising.
3. Social Media Marketing (SMM): Leveraging social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to connect with the audience, build brand awareness, drive traffic, and generate leads or sales.
4. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This includes blog posts, articles, videos, infographics, ebooks, and more.
5. Email Marketing: Sending commercial messages to a group of people via email to promote products or services, nurture leads, build relationships, and encourage repeat business.
6. Influencer Marketing: Partnering with influential individuals on social media or within specific niches to promote products or services to their followers.
7. Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services and earn a commission for each sale or lead generated through their marketing efforts.
8. Digital PR (Public Relations): Building and managing relationships with online influencers, bloggers, journalists, and media outlets to gain coverage and exposure for a brand or product.
9. Online Reputation Management (ORM): Monitoring, influencing, and managing the online reputation of a brand or individual through various strategies, including social listening, review management, and crisis communication.
10. Analytics and Data Analysis: Utilizing tools like Google Analytics, Adobe Analytics, or social media analytics platforms to track and measure the performance of digital marketing campaigns, understand user behavior, and optimize strategies for better results.